Roth and Miller Autobody

Open Mon-Fri: 8 am to 5 pm
Portland: 503-257-9255
Gladstone: 503-353-7599

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Building Trust in Auto Body & Collision Repair

There is a lot written about auto body repair shops that may make you very cautious and apprehensive when you need one. Like most industries, a few bad apples can have a very negative impact on the rest. Because of this, shops that are above average, upstanding and reputable businesses have to be much more diligent in demonstrating their levels of integrity and trustworthiness to current and potential customers.

I am Camille Eber, second generation owner and operator of our family business – Fix Auto Portland East (operated by Roth & Miller Autobody; the same people you may already know and trust) – an independently-owned and woman-operated local business located in the middle of the Montavilla and Gateway districts of Portland, Oregon.

I strive each day to uphold our commitment as an auto body and collision repair shop to be your “shop-of-choice” – the one you really want to have fix your car. I do this by operating in a manner that builds trust with you, the insurance companies that frequently are paying on a repair claim, vendors and employees.

Well, you might be thinking it is easy for me to say that, how can I prove it.

Let’s start with the guidelines and requirements to become an “Accredited Business” with the Better Business Bureau (BBB) and our BBB A+ rating. In summary, here are the “Standards for Trust” as listed at the bureau’s website at the time of this posting:

1. Build Trust
Establish and maintain a positive track record in the marketplace.

2. Advertise Honestly
Adhere to established standards of advertising and selling.

3. Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honor Promises
Abide by all written agreements and verbal representations.

6. Be Responsive
Address marketplace disputes quickly, professionally, and in
good faith.

7. Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their

8. Embody Integrity
Approach all business dealings, marketplace transactions and
commitments with integrity.

For requirements of a BBB Accredited Business, visit:

Earning your trust is not something I take lightly, it’s serious business. I hope to earn your trust should you ever need the service of an autobody and collision repair shop.

Happy Motoring,


P. S. We fully support your right to choose the shop you want to have repair your car damage, whether it’s a minor door ding, fender bender or major accident collision. Oregon law protects your right to choose.

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